30-Mile Road Rally Game

role: Design Lead

Take 70 players and 7 sprinter vans. Add one hitchhiking Elvis, a mystical Desert Shaman, and an abandoned hotel crime scene. Sprinkle in a few walkie talkies, clues hidden in canyons, water balloon launchers and a Ramones song. Throw all of this into a breathtaking landscape that radically changes every 5 miles and combine it with a group of people down for an epic adventure. This sprawling road rally game was a combination of Mad Max and It's A Mad Mad Mad Mad World. 

Each team received a smartphone that sent them to various missions located within 30 mile radius of the California desert. Players were tasked with completing as many missions as possible within a 3 hour period. Along the way they completed creative challenges, met locals, competed with other teams, created content for a music video, discovered secret agents, and explored the beautiful area of Borrego Springs. All while racing across the desert in 50 mph winds.