Jenny Gottstein is the Principal Experience Designer in the Play Lab at IDEO, specializing in immersive storytelling and interactive game design. She is passionate about building resilience, engagement, and creative solutions through play.
IDEO’s Design for Play team leverages the science of play to make a wide range of products, services, experiences and systems more engaging, sustainable and enjoyable. The team consults on physical play spaces (national parks, immersive learning environments), digital game concepts and mixed reality experiences. Based out of IDEO's Play Lab, the team is dedicated to bringing play to a variety of industries, including Finance, Health, Mobility and Education.
In 2015, Jenny was recognized in Forbes 30 Under 30 for interactive game design. Prior to IDEO she designed over 600 events that blur the lines between reality and fiction, digital and analog, and education and entertainment. With clients such as Apple, Nike, HBO, Google, WeWork, IBM, Kaiser Permanente, YMCA, and California Refuse Recycling Council, Jenny has led immersive game projects, creativity trainings and design workshops around the world.
Before belly-flopping into game design in 2010, Jenny produced music and art events in NYC, covered youth protests in Chile, interviewed the oldest working showgirl in the US, sang on an acid-house Lady Gaga remix that was briefly popular in Ukraine, and founded a company that reduces waste through parties.